The AI Workforcebuilt for Mortgage.

AI agents that plug into your existing stack and handle origination, processing, and servicing conversations.

8M+Borrower calls handled
75%Reduction in dialing hours

Leading mortgage teams succeed with Flair

West Capital Lending
Guild Mortgage
American Pacific Mortgage
loanDepot
Figure
Optimum First Mortgage
Evergreen Home Loans
E Mortgage Capital
Flyhomes
First Choice Lending
Deep Haven Mortgage
zavvie
CINC
MMI
Goosehead

Your borrowers aren’t waiting around — so Flair answers every new lead, follows up day and night, and keeps your pipeline moving while your team sleeps.

FIRST-TIME PURCHASE 11:42 PM
VA LOAN CA
REFINANCE TX
01

Monitor

Flair monitors every lead source around the clock — new applications, inbound calls, and pipeline signals — so no borrower slips through.

02

Engage

It calls, texts, and emails within seconds, qualifies the borrower, and books the appointment while intent is still high.

03

Convert

Flair keeps every file moving — chasing documents, sharing milestones, and re-engaging stalled loans — so more reach the closing table.

Concierge

Meet your AI concierge

One concierge across the full loan lifecycle — it connects, coordinates, and services, day and night.

Application intake, speed-to-lead, re-engagement, and round-the-clock coverage — then cross-sell that auto-starts the application in your partner engines to win more apps.

Application Intake

Flair walks borrowers through a natural application — purpose, income, assets, timeline — and hands you a clean, structured 1003.

Jordan Avery

First-time buyer

Qualified
PurposePurchase
Budget$380,000
IncomeVerified

Speed-to-lead

Every new lead gets a real call, text, and email within seconds — qualified, transferred live, or booked before a competitor picks up.

New refinance lead

6s

to first live call

Web formCalling

Reengagement

Aged leads and past inquiries get re-engaged automatically, turning a dormant database back into live pipeline.

Dormant database +128 revived

Past client

14 mo ago

Re-engaging

Aged lead

Q1 inquiry

Re-engaging

24/7 Coverage

Inbound answered and outbound running day and night — weekends and holidays included, so no lead ever waits.

24/7

NightsWeekendsHolidays

Soft Credit Pull & Auto-Apply

With consent, Flair captures just the borrower's date of birth and income — all Figure, Spring EQ, and Rocket need — runs a soft credit pull with no score impact, and auto-starts the application. More submitted apps from the leads you already have.

Auto-apply
Date of birth04/12/1987
Annual income$128,000
Soft credit pullNo score impact
Application auto-started at
Figure Spring EQ Rocket
Voice
SMS
Email
Our agent loop

Powered by the Flair Runtime.

One runtime runs the full origination loop — customer-level memory across every interaction, a real-time decision engine, and compliance guardrails baked in — all driving toward completed applications.

1 · Monitor

Flair watches every borrower signal in real time and kicks off the loop the moment one fires.

3 · Task

Concrete, executable actions fire in seconds or staggered days out — whatever the borrower needs next.

5 · Human-in-the-loop

When a borrower is ready, Flair loops in your team — and that outcome becomes the next signal.

Monitor
Decision
Task
Interaction
Human-in-the-loop
Next signal
2 · Decision

The decision engine reads each borrower's context and picks the next best action to move the loan forward.

4 · Interaction

Flair's agents act across voice, SMS, and email — lifelike, on-brand, and fully logged.

Connects to your rate & pricing engines

Optimal BlueFigureSpring EQNFTYDoor
Use cases

Built for mortgage teams

Whether you're a retail lender, a broker shop, or an IMB, Flair's agents work the full loan lifecycle — originating, processing, and servicing borrowers across voice, SMS, and email, around the clock.

FlairOrigination

Consumer-Direct

Dial aggregator and web-form leads in seconds, qualify intent, and warm-transfer ready borrowers to a loan officer.

See it in action
FlairOrigination

Retail Outreach

Engage branch and referral leads the moment they come in, qualify them, and route the ready ones to your team.

See it in action
FlairOrigination

Purchase

Capture purchase timelines, budgets, and readiness in a natural conversation that hands off cleanly to an LO.

See it in action
FlairOrigination

Refinance

Work inbound and outbound refinance interest, qualify intent, and route high-intent borrowers in real time.

See it in action
FlairOrigination

HELOC

Field HELOC and cash-out inquiries, capture equity goals, and move qualified homeowners toward an application.

See it in action
FlairProcessing

VOE / VOI

Reach out to verify employment and income, collect what processors need, and log it straight to the file.

See it in action
FlairProcessing

Document Collection

Request and chase W-2s, paystubs, and statements across voice, SMS, and email until the checklist is clear.

See it in action
FlairProcessing

Payoff Request

Place payoff requests and follow up with servicers and lienholders so files keep moving toward closing.

See it in action
FlairProcessing

Title / Appraisal Request

Order title and appraisal, then chase vendors and coordinate scheduling so nothing stalls the file.

See it in action
Compliance

Built for the rules you operate under

Every automated conversation is defensible, recorded, and audit-ready by default.

TCPA

Consent state, calling-hour rules, and opt-outs are honored automatically on every call and text.

RESPA

Agents stay inside approved scripts and disclosures — no steering, no unapproved quotes.

24/7

Every conversation is recorded, transcribed, scored, and logged for a defensible audit trail.

Customer spotlight

Leading Brands Run Flair

West Capital Lending
West Capital Lending

How West Capital deployed AI voice agents

Learn more
Evergreen Home Loans
Evergreen Home Loans

Lifting recapture by re-engaging past borrowers

Learn more
Optimum First Mortgage
Optimum First Mortgage

Answering every new lead in under 30 seconds

Learn more
FAQ

Questions, answered.

The things mortgage teams ask most before putting Flair in front of their borrowers.

Still have questions? Book a demo

Flair works the full loan lifecycle. On origination, agents answer inbound leads in seconds, qualify them, run speed-to-lead and follow-up cadences, re-engage aged pipeline, and book appointments — then warm-transfer ready borrowers to MLOs. On servicing, they handle routine borrower questions like payment, payoff, and escrow around the clock.

See Flair on a live borrower call.

Drop your work email and we'll set up a personalized demo.